What do you hold yourself and others accountable for? What are your core values against which you make your decisions at home, in your job, on the street…..? 

These simple questions have the most complicated anwers. When we consider the consequences of our choices than we can repeat the accountability question again.

Definition of “Accountability” (Merriam Webster): an obligation or willingness to accept responsibility or to account for one’s actions .

It hence is something else than responsability itself. Who is responsible for the global pollution for instance? And who is accountable? We probably anwer that we are all responsible but none of us is held or feels accountable. We either all are together or no one is specifically.

Definition of Sustainocracy: Sustainable human progress (evolution according 5 predefined core conditions) and Democracy (our freedom to choose our priorities among those core conditions).

When I introduced Sustainocracy as new societal instrument for sustainable human progress in reality I invited ourselves and our institutions to become accountable for 5 core conditions and values for our sustainable wellness and evolutionary skills.

5 core conditions

Does it change anything in our lives? Not really. It simply affects the choices we make and against which we calibrate them. By doing so it modifies our discourse, our way of communicating with each other, our decisions, our design processes and the symbiotic interaction between people and institutions. These samen institutions deploy a new kind of commitment and operational activity while governance becomes oriented towards the proactive way of addressing and facilitating the development of these core conditions. For us individually it is just a choice, for our complex societies it represents a mayor turnaround.

Does it affect our economies? Sure! It makes them resilient, strong, independent and sustainable. When we make our politicians, business leaders and scientists accountable for those core conditions too then they develop their decisions accordingly and we create a global community of progress and resilience. It is simple and resolves, even heals our complex societies and issues.

You can download here our globally published “global health deal” after the example of the Brabants Health Deal

Food innovation the 5th floor

Aquaponics is a modern experiment to get cities more resilient in their own food dependence. The system is however expensive and has several technological and practical impediments that make it little competitive within the traditional food chain. In Eindhoven the initiative develops around a more holistic approach in which food is combined with other core priorities in a city. When dealt with in a fragmented, problem solving reality most remedial activities tend to be costly and vulnerable within the stress of politics and economics that seems to govern support. When managed as a combined Sustainocratic opportunity then it does become possible…

The current combination of this venture is:

  • Using real estate space available and in (temporary) disuse in a transformative situation
  • Aquaponics water, bio and light technology for maximized productivity
  • Personnel that needs special care (in the field of autism)
  • Direct connection between productivity and large scale consumption in town (no intermediaries): FRE2SH
  • Connection with educational (university, highschool) activities to solve issues that arise: School of Talents

Opening will be in February 2017. Beginning of the year the first plants were moved to their initial growth areas after incubation. Today the fish will be inserted…

Whitepaper Wellness Continuum

A simple change of words that heals our existence on this planet…..


With warm wishes


Hope and Progress

Hope and progress is an act of awareness driven cocreation


Let it be Christmas every day in our lives



When does health become an issue?


In Sustainocracy we define five core natural and human values that are a continuous responsibility of any society and its members. One of these values is health. If we look at the drawing above we see a neutral point defined. That is the point where an individual does not sense an illness and takes his or her degree of wellness for granted. Health is a matter of fact, just like breathing or a heart beat, it does not require thought or a sense of responsibility. If we place this neutral point in our Societal Context the question arises when health does become part of awareness? In general the answer is “when we become sick”.

Within the current Societal Context we have created a lifestyle and political-economic reality that produces social differences, pollution, wars, climat changes, destruction of landscapes, etc. In reality we produce an increasingly unhealthy environment. This means that the neural point rapidly moves into the wrong direction. As a consequence of our behavior we tend to become sick faster and faster. Around the treatment paradigm an huge structure of health care has been built with very large investigation institutes, control mechanisms and bureaucracy. The structure has been economized meaning that the citizens need to pay for healthcare through taxes, insurrance and direct payment. We hence pay the bill of our lifestyle and polluting societal context. Premature death is not just something that affects the individual but also the entire species. Costs of healthcare are rising exponentially and cannot be covered anymore by the majority of people. A change is needed, but how?

When we get back to the neutral point it becomes clear that we should not wait for things to go wrong with our health when signs of sickness appear, we should take proactive health measures to adopt a wellness driven lifestyle. This needs to be achieved through awareness and education. But how do you engage people to something that does not exist yet in their reality? How do we address wellness with massive amounts of people who seem to live life with a different set of priorities?

With these questions in mind 5 groups of international students of the University of Technology (Health and Technology) started to define projects in which they try to involve large groups of people in the paradigm of Wellness. Their challenge is to provide Proofs of Concept by testing their ideas in a real community and analyse the results, both of their estimates and what reality showed.

Five projects were defined:

  • Smoking prevention in high schools
  • Burnout prevention among teachers and students
  • Lifestyle of students
  • Integration of foreign students
  • Clean city logistics by stimulating clean truck driving



School of Talents and STIR HUBs

Can you imagine a school that is free of charge within a community that creates a new human world in harmony among people and our environment? It exists and you can be part of it.

School of Talents is not a building where you can receive lectures nor is an online educational service. It is a gathering of talented people learning together how to develop and sustain a progressive community based on the 5 core human values expressed in Sustainocracy. A “school” is a collection of self aware vulnerable individuals that join together in equality, respect and trust to develop much more powerful resilience together as a group. Locally such schools become dynamic clusters of like minded people working on projects that make a difference. The clustering is mostly done by local Sustainocrats who are deep aware individuals that are talented connectors of a diversity of people and organizations around a common goal. The core human values and sustainocratic way of working are a common denominator, a kind of DNA, among all those schools or clusters.

We call the cluster a STIR HUB when such school has:

  • best practices and innovations to share with the other HUBs around the world
  • and is willing to receive inspiration, concepts, products or services from the other HUBs.

Everything that is exchanged or explained is always delivered with argumentation on how it can measureably help develop one or more of the core values at stake.

A STIR HUB or School of Talents is managed by a Sustainocrat who’s only liability to the rest is a commitment to Sustainocracy, its core human values and its democratic way of chosing local priorities for action. The HUB network is totally self regulating without any hierarchy. Everyone involved is in charge of maintaining the quality of the interaction, take corrective action in case of deviation or abuse, and sustain the values that got us connected in the first place. Below, the first School of Talents and STIR HUB Eindhoven in action.


The healthcare continuum revised

When health is recognized as core societal responsibility (Sustainocracy) the care for health approach affects the entire chain of healthcare well before the care demand starts. 

My own STIR societal research foundation, together with AiREAS (air quality and healthy city) and the University of Technology of Eindhoven, apply participative learning with a group of 25 international students. We are looking for ways to use technology to affect the healthcare system within the challenges of Sustainocracy. We introduce a whole new way of thinking that can eventually transform the entire healthcare chain.


In the picture above on the “continuum of care” we see the entire healthcare chain and how it develops itself from prevention via early discovery of a health problem, all the way up to the last phases of anyone’s life.

But we miss something….

When we review our current society we notice that in terms of prevention there is little we can do since our political and economic structure, together with the lifestyle that belongs to it, contributes to our health reduction. In AiREAS for instance we look at our exposure to air pollution in relation to our lifestyle. Research revealed that 50% of the responsibility is of our own as we deal with our lifestyle and pollution in an unaware way. But the other 50% is caused by our surroundings and societal cultural management. This causes the enormous cost development of the healthcare chain, loss of quality of life, reduced productivity and millions of premature death across the world.

Before we enter the care continuum we need to ask ourselves in what societal context it is placed and how we could dispute this reality from our evolving self and collective awareness?  In Sustainocracy we determined 5 leading core values for sustainable human evolution and progress, such as health and the quality of our air, food and what we drink. When we design society using those core values it will have a direct impact on the entire care chain but also the quality of our life and the related overall productivity of the community.

The students have been invited to the challenge to see how they can use techological instruments (such as games) to persuade citizens to participate in the health driven society. The students need to consider the fact that most citizens, and especially those who live their lives well before any preventive actions are considered, have totally different priorities than making time free for their health. What motivation will trigger them to participate? Are there target groups that are more inclined to participate than others?

A second part of the challenge is to find economic continuïty for the application of the technology by positioning it as proof of concept with measurable social, environmental and economic impact that is taken over by the consumer.