STIR Academy, the power of change


STIR Academy is recently accepted as partner in the Smart City and Communities program of the European Community because of our network structure of HUBs to share knowledge, innovative initiatives, inspiration and best practice on sustainable progress. From Eindhoven we coordinate the growing network of HUBs in every city of Europe (and the world).

Your own STIR Academy HUB
A STIR HUB consists physically of a simple classroom and ICT communication facilities. Functionally the STIR HUB is a gateway to inspiration and best practice in the world. Any existing college infrastructure can become a HUB. You can also start your own if you have access to facilities. In Eindhoven we are being facilitated by a local high school.

Inspiration is not enough. The STIR HUB is also the local starting point to form implementation efforts for local change, adapting the ideology and foreign best practice to local workable formats.

The STIR HUB structure is as follows:

The local STIR Academy HUB

The local STIR Academy HUB

STIR College for inspiration
Everywhere in the world people are actively introducing change through vision or need. Such inspiration is shared across the STIR network of HUBs inviting the pioneers to explain their motivation, the essentials to change and the results of their work. The inspiration is not just product or services oriented within the context of business or consumer economies. It can also introduce challenging changes in systems complexities, social innovation, applied knowledge, etc that upsets everything we have known to date.  The inspiration forms the basis for creating local innovative work groups.

The STIR College is always open for general, low cost participation.

STIR work groups for innovation
From global inspiration to local innovation is an open, guided work group process. The work group evaluates the possibility to implement the innovations within the local complexity and context. The work groups are open for multidisciplinary participation and narrow down until projects can be defined with those who commit to the implementation.

STIR project teams for implementation
When the implementation phase has been agreed the work groups close in order to formalize and connect commitments, means and resources. Projects have a starting point, an objective and finishing with measurable results.

Not just one way
The international HUB network does not just work one way into the HUBs. Inspirational innovations are appearing anywhere in the world and also in the regional environment of the HUB. They do not alway reach out for globalization due to lack of visibility, language issues, entrepreneurial short comings of pioneers or lack of resources.

STIR HUBs are therefore also a gateway to the rest of the world for local initiatives that have a story to tell or inspiration and proven innovation to share.

Disruptive innovations
Many changes can be considered disruptive innovations. They upset traditional markets and behavior by introducing something totally new. The old establishment has long opposed such disruptions but now is reaching a point that more and more multinationals and local governance use the STIR network and inspirational evidence to strengthen their own transformative positioning. STIR Academy itself is a disruptive innovation and source of inspiration.

International STIR HUB network
STIR Academy has started the European and Global network initiative and now receives the support of the Smart Cities and Communities commission. The STIR HUB structure connects bottom up and top town innovation for sustainable progress within the scope of “global issues, local solutions, global inspiration”. The first HUB was created in Eindhoven (Holland) in 2009 and has been the transformative engine for local change ever since. The expertise has been contained for expansion with the specialization in the field of awareness development, psychology of (transformative) change, multidisciplinary co-creation and sustainable progress through cooperative interaction, primarily focused on “hotspots” (hotspot: complex local issues with sense of urgency).

The international STIR Academy structure interacts with multinationals, subsidy providers and international programs for innovative change. It also provides a framework for interaction and protection of interests of small local SME players who internationalize their ideas through SME cooperative chanels.

STIR provides educational support for multidisciplinary (hotspot) co-creative processes in international networks. Within the model of human complexities of founding father Jean-Paul Close the STIR Academy and all inspirations are positioned in the leadership field of cocreative change for symbiotic harmony and new phases of growth.


Can you see the awareness breakthrough? It is the gateway to a new perception

STIR Academy HUB agreement:
1. Commit to the executive challenge of innovative change
2. Accept the operational and financial structure of STIR Academy
3. Accept the coordination, sustainocratic framework and guidance function of STIR academy international in Eindhoven.

Interested? Contact (Jean-Paul Close) for detailed agreement.

Smart Cities Europe

Both the sustainocratic ventures AiREAS (healthy cities through air quality) and STIR Academy (sharing best practice and education on multidisciplinary cocreation) have been approved as valid partners in the Smart Cities approach of the European Union. See for yourself….

Dear Stakeholder,

We would like to thank you for your interest into the European Innovation Partnership on Smart Cities and Communities and the submission of your commitment for action, following the Invitation for Commitments which closed on 15 June 2014.

It is with great pleasure that we accept your proposal as an eligible commitment under this European Innovation Partnership. Your commitment will be an important part in our common effort to build a dynamic market-place for smart city projects and solutions in Europe.

Following your indication, you are invited to join the action cluster K. Please feel free to indicate if you believe that your commitment should also contribute to other action clusters or if you think that your commitment should be fully moved to another action cluster.

Please note that the kick-off of the action clusters and hence the start of the implementation phase of this partnership will happen on October the 9th in Brussels. Further detail will follow soon.

We look forward to working with your organisation in the future.

Yours sincerely,
The Smart Cities & Communities Team

AiREAS: Air quality curiosity and BBQs

Our civilian sustainocratic initiative AiREAS designed its own low cost real time city measurement network for registering and displaying air quality in near real time. We use state of the art technology, scientific modelling insights, etc. and measure ultrafine particles (UFP or PM0.1) that are smaller than a virus, PM1, PM2.5, PM10, ozon, temperature, SO2, etc. Our network was installed and calibrated in December 2013. Since then we collect and store valuable data.

Making the invisible visible from an air quality point of view is necessary in our multidisciplinary attempt to co-create a healthy city. Having the data is one, interpreting them is a totally different story as this unexpected event will show.

Unexpected peak
One of our partners, Imtech, in charge of data storage and ICT, is experimenting with data display on mobile telephones. I have the test app now on my phone to do some early fieldtesting. Another partner, ECN, in charge of the equipment development, has an internal display tool for testing and benchmarking purposes. This tool I use too to compare app and network data when necessary.

Every day I look at the status of the city. On the app I generally see the network as a bunch of green balls. They change color when the norm is reached (orange) or passed (red). On the computerbased tool I can see more detail and summary over time. There I often detect sudden peaks that come and go fast.

On the monday morning of Juli 21st I looked again on my app. The traditional boring green balls were all flashing red and orange. Here I display what I saw that morning:


It immediately triggered my interest. What could cause such sudden city pollution, particularly in the field of PM2.5? The other measurements did not show the same peaks.

I contacted ECN and they not only confirmed what I saw, they added that the peak had been gradually building up from midnight onwards! That was strange. We expect traffic related peaks but not a nighttime buildup when the city is expected to be at rest. Was there a fire somewhere? Quick research revealed that no special events were reported.


The sunday before had been a nice, warm summer day. The evening was warm, humid and windstill. Many people were still in town as their holidays would begin a week later. Reports from our civilian network spread over town added two issues to be considered:

* many people had been barbequeing that evening
* lots of people had complained of respiratory difficulties and a sleepless night

That night a fog had been building up over town from midnight onwards and slowly disappeared around 10 am that monday morning. The pollution peak had coincided with the fog, not the human BBQ activities. We were puzzled.

Someone suggested that our network was measuring water droplets as if it were finedust. That plausible idea could be eliminated because we use drying techniques before counting the particles and other foggy days had never shown such peaks. And water does not necessarily produce respiratory discomfort.

The local hospital also entered the debate. The hospital has operation chambres where also meat is burned, for instance to close wounds. CO2 concentrations in the OCs at one time had been high causing people to loose concentration and complain of fatigue. There is a natural relationship between healthy air and the number of ions in it. Ionizing the space helped overcome this problem. Then a new problem occured. Personnel had complained of nausea after closing wounds with burning techniques. Research showed that a specific combination of air moisture, ions and gases from burned meat caused chemical reactions that produced the sickness.

The question now arose if this could have occurred in the public space? The theory now is that on that sunday evening people massively BBQed in Eindhoven. The city is geographically located in a shallow dip. The bbq fumes accumulated in the city and were not dispersed due to the lack of wind. The high humidity caused fog to develop from midnight onwards. The water condenses on the finedust producing chemical reactions with the gases from the burned meat. Sensitive people who inhaled this experienced breathing problems, sickness and a sleepless night. At 10 am the problem disappeared as the fog lifted.

The explanation seems plausible as it could be contrasted with the experiences in the hospital that had been researched. Some AiREAS partners have promised to try to simulate the event in a lab environment to confirm the analysis or offer new insight. From a healthy city point of view we feel motivated to introduce bbq alternatives and innovations in town. We also have a new impuls to see if in wintertime similar situations occur when burning wood in stoves for heating. What does this do during foggy days?

All people involved were impressed with the multidisciplinary interaction to come to a plausible explanation. Many people were triggered positively to participate in the debate. It has not ended yet of course but the curiosity has pinpointed us to an issues that we can solve ourselves as citizens through awareness and innovative response.

AiREAS is creating Local AiREAS initiatives throughout Europe now. Maybe we can share experiences both in the field of public space as special environments s.a. hospitals.

Jean-Paul Close
Co founder of AiREAS

Made of God

When I wrote the series of blogs about the secretes of life I introduced an issue that can be seen as one of the major turningpoints in human history. There are many more which I will publish in my forthcoming book yet understanding God takes a lot of old spines out of our systems. No need to wait for a publication.

Appearance of human beings on Earth
The appearance of the human species on planet Earth is filled with mystery, beliefs, intrigues, speculation and suggestions. One says that we come from outer space as some extraterrestrial that hit upon planet Earth. Reason for such science fiction is the belief that humans are far too different from all other lifeforms, including the apes, on Earth.

Others say that we did actually evolve from our apelike ancestors, separating us by developing certain unique abilities that made us “different”. Modern evolution theory foresees also in effects of genetic disorder, s.a. produced by a virus, to produce an evolutionary leap.

Another popular belief is that we were created by a superior being, God, who designed us in His resemblance. Religions are based on these external powers. Many thousand or even millions of years Gods were representing just about anything that produced human doubts or fear. Only fairly recently we were asked to believe in one single God responsible for everything.

The different beliefs about the origin of humankind still cause wars, confrontations, murders, disorder, etc. But what if they are all true? That they all reflect a part of the truth and get confrontational out of lack of acceptance of the bigger picture in which every theory fits perfectly. Here I sum up my own evidence:

1. Harmonic relations are governing the universe through frequencies that have musical accords.

2. The energetic harmonic vibrations on molecular level can, in extreemly rare situations, coincide to create LIFE forms through the bondage between elements. This “missing link” between Energy x Matter (E x M) to produce Life can be referred to as God. In essence God = Life, a harmonic frequency that evolves into a hugely sensitive spiritual complexity when it reaches the state of self awareness of human beings

Life = E x M x G.

In essence this means Life, including human beings, is made OF God, not BY God. The harmonic bondage determines the diversity and steps. So in a way we are made in Gods resemlance, not just physically but harmonically. But so are all living species. “Creatures of God” gets now a totally different meaning.

3. Some necessary physical elements for life’s bondage were absent on Earth in the first few billions of years. These were added through impacts from space. We can say that we (elements for life) come from space. The harmonic vibrations for life are already standard part of the entire universe. It is as if the universe is programmed for Life. This we call “God”.

4. Life’s standard characteristic (once formed) is to grow, compete, collapse or change and finally, all together in diversification, seek harmonic symbiose. The entire complexity of life’s evolution is coded in DNA which is assembled through harmonic frequencies. The (human) DNA contains the entire human part of evolution and every new birth follows de billions of evolutionary years in clear steps, in the record time of 9 months for birth and all phases to adulthood. All life forms together form a symbiotic symphony that resembles a bigger plan for the learning self reflection. It is simply “THE plan”.

5. At one evolutionary moment we changed from one species into another, partly by chance, partly by usage of our differences. Humans became both evolutionary, with building blocks from space and made OF God. The goddly musical ingredient is part of the living complexity of our own AND our living surroundings. We coexist because of each other. One single human being is even a living symbiotic universe of billions of living creature without which we would not survive.

6. Our evolutionary complexity gave rise to self awareness, reflection and tooling. We became aware of our choices, our self interest and the consequences. As a social species (humans were never primary preditors but collectors) we developed the duality of self protection and progress. Self awareness has been confusing us ever we since we started to learn about who and what we are? This gives rise of the seamingly conflicting, and all the known, theories. The deadly encounters are part of the chaos theory that includes competition, not cocreation.

7. We have reached a point that we understand what we are, and what not, with the complexity of life in which we have long been a confused self reflective part. We understand now that life is all about harmonic frequencies in which growth, collapse and change are essential parts, not leading. We loose our confusion into understanding just to arrive at an adult phase of our collective and historic existence. We break through into the levels of awareness beyond self reflection. We are capable to oversee the Whole and organize ourselves accordingly. A new era unfolds itself…..

Arriving at point 7 we let go of the destructive consumer economics of growth and adjust to seeking value driven harmony between our species and our surroundings out of self preservation and sustainable human progress. Sustainocracy is an early example of such new system’s complexity ready to grow with harmony as driver, not power, control or growth itself.

STIR Lustrum 3 – making it real

3rd and last lustrum blog…..

“What’s in it for me?”
This is a logical question when you ask people to work together on a co-creation project. With AiREAS we got the very big players together to address the issue of health and air quality. They each had their own reasons to participate. But “air quality” is too abstract for the many people who live their daily routines in auto-mode. STIR Academy offers reassurance to people who are already in the process of pain, chaos or awareness. It shows best practice of other people but those who get inspired have a whole process ahead still to get going. FRE2SH makes it real.

“What’s in it for me” in a money driven world is always translated into some kind of financial benefit. In FRE2SH however we show that money cannot be eaten, drunk or inhaled. We show people to make a difference for themselves by getting involved into self sufficiency, enjoying the results directly through real benefits and reciprocity. FRE2SH is a cooperative because we cannot do everything alone and need to work together. Through the creative input of everyone we co-create society and can go as far as developing and building our own houses and infrastructures. In most places that is too far fetched due to the dominance of old society system’s so we start very small, working on true tangible things that inspire, awaken and connect people:

  • Food & Water
  • Recreation
  • Energy
  • Education
  • Self sufficiency
  • Health
Our value driven cooperations and all people involved wish you a "natural" and sustainable 2014

Our value driven cooperations and all people involved wish you a “natural” and sustainable 2014

Many people in the world already deploy initiatives out of their own motivation and awareness building. They did not need triggers like the STIR Academy or AiREAS or FRE2SH. What they do need is the re-assurance and praise that their activities are recognized and valued positively by others. Maybe they could benefit by connecting to other local initiatives and prosper together.

“What’s in it for me” translates then into recognition, shared values, food, energy, health, positive relationships, new knowledge, joy, pleasure, labor, activity, social cohesion, etc. “Everything you can create you do not have to buy. The money you save can be spend on other things.”

To develop this practical progression while respecting the initiatives of pioneers, helping them to connect with a growing bigger picture we defined “FRE2SH”. FRE2SH has to make change visible when it is created and co-created…..expanding it into true regional self sufficiency using applied science, technology and open policies.

FRE2SH (VE2RS in Dutch) makes change visible

FRE2SH (VE2RS in Dutch) makes change visible

New value systems
When new age entrepreneurs connect they do so in exchange of goods, knowledge and best practice. No money is involved. Direct labor is compensated with sharing the local benefits. In many cases FRE2SH introduces new value systems that keep values local inside a circular economy. Within the STIR Foundation we apply already two different value systems, strictly for local for local economic developments.

  • Buddy: this is an value exchange system between local for local participants. It is similar to money as it values time and real values against local exchange criteria of shortages, abundance, quality and demand. The difference is that the speculation is not done by the Buddy but by the values and the users. The Buddy is just a local multiply-able standard without interest rates.
  • AiREAS: this is a value system to stimulate behavioral changes. Eg. People who take the bike instead of car for work (good for health and air quality) can get local AiREAS that offer local benefits or access to specials.


FRE2SH does not compete with the power positions of large global energy or food supplies. It just stimulates self sufficiency and self awareness inviting the large organizations to participate and adjust their market approach accordingly. The local for local trend cannot be stopped and will eventually affect all structures, large and small. Self sufficiency in basic needs is only possible when we apply high tech innovations, scientific insights and social innovation. For big structures it is best to become early adapter too by joining FRE2SH and get inspired or even active rather than trying to fight it. Totally new markets emerge with great potential. The new world develops and we do it or make it visible.

What you can make out of trash

What you can make out of trash

FRE2SH in Eindhoven

FRE2SH communities in Eindhoven

Showing kids the benefits of clean plain water

Showing kids the benefits of clean plain water instead of sweetened juices

Co-creating the eatable city by planting 100's of apple trees in the public space with school kids

Co-creating the eatable city by planting 100’s of fruit trees in the public space with school kids

Showing the new year pollution peak to which we expose our kids with fireworks

Showing the new year pollution peak to which we expose our kids with fireworks

City farming needs to be preceded by soil tests on ancient pollution patterns

City farming needs to be preceded by soil tests on ancient pollution patterns

Regional development and Self sufficiency university

Regional development and STIR Self sufficiency university

Proactive citizenship

Proactive citizenship

Learning to help each other

Learning to help each other

A city should be eatable

A city should be eatable

FRE2SH in action

FRE2SH in action

FRE2SH is a global cooperative (local 4 local 4 global) movement. It does not cost anything to start. Important is to connect and use the same Sustainocratic framework so that we can share experiences through STIR Academy and get the large players to facilitate.


STIR Lustrum 2 – learning to live life

This second blog about STIR’s first lustrum deals with awareness and education as it developed in STIR. On the day of our announcement in 2009 Nicolette Meeder participated and found her own life’s mission to commit to STIR. Now she is founding partner of the STIR Academy.

In the early phases of the STIR Foundation “City of Tomorrow” we already developed very strong impulses to try to get an understanding on the complexity of the “human being” itself. My own very deep moments of inner illumination had made me aware of new dimensions of spirituality beyond the dogmatic mechanisms of churches and within the true meaning and significance of life. It also made me aware of awareness and life before and after enlightenment. This all had come together in a clear understanding of the “I am” breakthrough and the revelation of the abundance of the universe, the force of life through energetic cycles and the disturbance of self awareness until the moment of spiritual awakening.

All this also revealed a critical view on our evolutionary path and the way we reached a point of singularity that would either produce a gigantic collapse or a mayor breakthrough of humankind. In my own research I came to the conclusion that one cannot happen without the other. The only difference with the past is that I envisaged the possibility of a mayor breakthrough and collapse occurring peacefully through a burst of awareness rather than a traditional confrontation through arms.

In the first blog “re-positioning society” I described the practical possibilities to address the global issues through local solutions using sustainocratic ventures and the transformation economy. Its precedents in Eindhoven have made the working and values visible. Expanding it across the world will take tensions away through applied knowledge and integral system and social innovations.

To consolidate this the practical approach should repeat itself as much as possible but also should become part of our learning processes.

Breakthrough of the collective consciousness

Breakthrough of the collective consciousness

The transformation of education
My own learning and awareness processes had shown me that life itself is a teacher and our education at school would need to change too if we want to prepare our next  generations within the context of sustainable human progress. Many people already showed a critical standpoint on the current way we educated our children and displayed the wish to change the system. Within STIR it became an ongoing process too.

STIR Academy



When I developed the societal redefinition by positioning our interests in awareness and co-creation using human values rather than economic growth and greed, it became clear that our educational system was not adequate anymore either. Our constitution states that “education serves government and business interests” which is a relic from our industrialization and history. No wonder we feel that our children are being educated to populate a puppeteer theater rather that develop insight on life’s essentials and personal development.

Every interaction with our school system got us into trouble between management, teachers and pupils. The students loved our humanitarian approach, many teachers did too but the management and system were totally against. “Entrepreneur of your own life” is of course not done when the hierarchies in society demand docile youngsters who look for a lasting job to pay for their mortgage and loans in a consumer driven money dependent system’s reality.

In STIR Academy we created all kinds of instruments based on the development of awareness through physical, intellectual, emotional and spiritual impulses. Examples of our invitation to a new world have been filmed (in Dutch)

And in English

We designed minors and mayors, university lectures, games (“The secrete” and “The hero”), challenges, etc. but the old system would not connect massively to our initiatives. The financial dependence on state financial means and inspections blocked openess to educational innivation and modern insight of system’s and human complexities. Government was still very much focus on trying to solve its problems through the money driven mentality of the last decades as described in a recent blog.

If we wanted to proceed with our intentions we were forced to build our own school and education platforms. We started to work with the “drop outs” from the old system that either had become a financial burden and bureaucratic challenge, or became new age entrepreneurs through their own chaos and awareness development. They are all talented human beings that have a lot to offer but fall out of the old system for many reasons. We learned to see all these people as potential pioneers of the new world that was arising and slowly started to challenge the old one by making the power of this type of learning visible to the world. We could further facilitate that by:

  • Offering precedents of change and insights from all over the world
  • Getting local speakers to address those interested with new insights and their personal experiences
  • Challenge people to not just listen but also stand up and do something with the inspiration
  • Help those who do step forward with guidance and support
  • Connect those who are ready to increasingly complex co-creative ventures or challenge them to start one of their own

The STIR Academy started to develop leadership HUBs (STIR Portals) through those who were interested in displaying a changing world to their own community and see what happens. STIR Academy developed relationships with intellectuals and new age pioneers across the world, inspiring itself through the wisdom of nature and the universe.

STIR Academy, global sustainocracy

STIR Academy, global awareness building and knowledge sharing (Sustainocracy)

In Eindhoven we had experimented with this type of value driven humanistic education by showing that our entire live is a school. We live through our own cyclic patterns all the time, developing awareness as we go along. We needed not just address the cognitive basic of education but also the emotional, spiritual and physical values of reflection through action. If we wanted the cultural change we needed to facilitate the entire cycle of human complexities by inviting people to simply do it, experiment and challenge themselves to work together in meaningful ventures.

We now envisage STIR Hubs everywhere, simply exchanging  knowledge and best practice through internet, skype presentations and online training. We all take from STIR and give back, forming an organic platform that runs itself. The only guidance is the STIR definition of  sustainable human progress and the co-creative positioning of progress in the top of our complexity model

STIR Academy positions itself in the field of co-creation between change and symbiosis

STIR Academy positions itself in the field of co-creation between change and symbiosis

Human evolution

Human evolution is a co-creation

AiREAS was the first sustainocratic venture and STIR Academy the very first school to live life by learning to understand it. We also needed to transform the practical reality of our daily life. AiREAS would measure our progress and STIR Academy provides us with the understanding. FRE2SH was born to deal with the practicalities in our daily lives.

But that I will deal with in the third and final blog about our first 5 years.


STIR Lustrum 1 – re-positioning society

First of 3 lustrum blogs….

Re-positioning society

On June 25th 2009 the STIR Foundation, or “City of Tomorrow” (as it was rapidly called by people) was announced and initiated. Now we celebrate already 5 years of activities that re-position the way we build society. In three blogs I will explain what happened, what we have accomplished and what I expect next.

How it started
The foundation was set up by me to do whatever I could to pass onto my children a society that protects real human values and sustainable human progress rather than money and destructive systems of power.

Things had happened in my personal life that had made me powerfully aware of the intense need to transform our civilization or accept our self destruction. But awareness is not enough to change the working of a complex society. On the day of the kick off I had managed to surround myself with a very first group of intellectuals and professionals that were either interested in finding ways to address sustainable progress or solve the financial crisis, especially their own. 55 persons came to the kick off congress.

Together we started experimenting with our idealism by creating groups that addressed issues that we wanted to pay attention to. There were groups to address energy, mobility, coaching, new way of working, city design, housing, value system, food productivity, education, health care, leadership, etc.

My book (in Dutch) “Secretes of true wellness” had introduced my own first basic views of our human evolutionary complexity. This I used to guide the group’s processes together with the 5 keys of entrepreneurial success that I had published in 2005. Both models and insights have been perfected ever since.

In 2009 we position ourselves in the area of chaos in the midst of the effects of the 2008 credit crisis. Willingness was high to address key issues but the culture and mentality within the groups was still very much money driven. People were in a survival mode and saw in STIR a possibility to access new entrepreneurial markets. Whenever a market had been defined the cooperation disappeared and self interest started to prevail again in foresight of profits or subsidies. This did not work.

STIR organized monthly congresses on a variety of topics that helped us further in expanding our views while trying to find support and commitment from others. The regular work group encounters helped us understand better the complexity of the challenges, especially that of our own individual money dependencies and behavior, but we did not get changes initiated.

After 8 months all work groups had been dissolved, over 20.000 volunteer hours had been spend but the spirit of change had disappeared due to lack of results and overdose of struggles. I decided to take responsibility myself to materialize my views and realized that I could not proceed through the traditional entrepreneurial way. My own criticism to the groups was that they had all been money driven, not focused on change or value creation. I had to adjust my views that entrepreneurship was the sole engine for change. It may still be but not the type that placed money first. That kind of entrepreneurship was manipulated by money dependencies and hence would never change society. I wanted transformative change to lead and this cannot be done by considering it first “a market” or “a product”. Re-positioning society is more complex than that.

The idealistic views showed the need to involve also people from government. Experimenting with this multidisciplinary approach I could make valuable steps forward towards defining what we now call “Sustainocracy” and the “transformation economy“. Having clarified this in my own mind it became important to make it work in practical reality.

In February 2010 I was invited to speak at a world encounter via internet in Amsterdam. My speech was about the difficulties to get government into sustainability projects of change initiated by citizens. University of Madrid was presenting a project on air quality measurements with 3D presentations of the results. Cisco presented a trial done around the effects of working at home on the emission of CO2. Both projects were ending. For me however it was a mental breakthrough. Summing up my own activities with those of Madrid and Cisco got me to a holistic vision and approach. It was not the fragmented approach that makes the difference but addressing “the whole” would do it.

Air quality as a point of reference for regional health development became my goal to which I could attach all kinds of transformative issues too. I presented the idea to a group of people and finally also to the political director of our province. He remarked that if we wanted to address such complex issues we would have to work through the quadruple helix (government, business, citizens and science). It became clear that none of those four pillars could take the initiative “in the old world” because of their fragmented interrelation based on money and systems of control. A true co-creation would have to be initiated by an independent person, and that had to be me. I had be the connecting pioneer. The working format became clear.

Purpose driven venture

I placed myself on the green dot and invited the rest to participate

In 2011 AiREAS was registered as a multidisciplinary cooperative, initiated by me and a well chosen partner (Marco van Lochem) who added an extensive network in high tech business. The quadruple helix model was enhanced in AIREAS to become the first Sustainocratic venture in the world. Rapidly scientific and business partners joined in the free of charge commitment through membership. My formula of co-creation became effective:

Talent x Input x Purpose = Value x Reciprocity

Our mission became to co-create a healthy city using air quality and human health as guiding measurement. We got the commitment and support from local Eindhoven government with a very first co-creative assignment: “making the invisible (air quality) visible”. The practical re-positioning of society had started. The precedent was initiated.

The values created so far (2014) by AiREAS are:

  • We have positioned and proven the co-creative working of Sustainocratic ventures
  • We co-created and implemented the intelligent real time measurement network technology with scientific guidance.
  • We learned how co-creation works in a multidisciplinary context with a higher humanitarian purpose
  • We defined the basic fundamentals of the “transformation economy” by creating unique complex values first and subsequently expand those values world wide.

AiREAS has also shown how difficult and contrasting the two worlds are (leadership in value driven co-creation, and management through fragmented self interests that interact through transactions) and how complex it is for them to interact. The recent blog about the small window of co-creation between these two worlds (motivated by chaos) was a direct result.

AiREAS has various path ahead. Future will tell what we can achieve:

  • Create Local AiREAS across the world to co-create “healthy cities” using Local AiREAS Eindhoven as example and precedence,
  • Expand the AiREAS values (products and services) through its partners in the traditional economy of transactions
  • Get the reciprocal circular economy going
  • Develop more unique values (knowledge, products, policies, justice, etc) in all the Local AiREAS using the demographic, cultural and historical differences
  • Use the experiences in AiREAS to address also other key humanitarian issues within the STIR definition of sustainable human progress
Value drive ventures

Taking responsibility together for sustainable progress such as AiREAS

The repositioning had finished. We now know how we can peacefully address the complex global issues. Establishing local sustainocratic ventures there were the issues need attention we can deal with all complex problems, not just air quality. With the precedent readily available we can offer Sustainocracy to the world, education people and institutions to take local responsibility together and benefit from the transformation in multiple ways.


Most of the world is active on the financial side avoiding transformation until it is too late.


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